Monday, June 29, 2009

man is an animal

Wranglers-we are animals campaign won the Press Grand Prix in the Cannes Lions last week. I just love this campaign, the imagery makes me feel so content... strange- possibly.

Press Release on the campagin
“In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.
Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.”